CCR

 Throughout the duration of this film, my goal was to touch on a topic that branches out in so many different topics. Whether it be depression, neglect, miss treatment, character development, ignorance. All things that many people do struggle with. Being able to represent these different issues through a directors standpoint, or even an editors standpoint was definitely a struggle, but it was worthwhile. I feel my group members, and I worked really hard throughout this entire process to make sure that these different things represented, even through the music used in the film and the actors. But most of all the time and energy put into making this film come to life.

 

The film itself played a very big role on representing social issues. Especially social groups. 

People who may be living in poverty or people who may come from troubled household or surround themselves with not so good people or who allow themselves to be influence by not so good people. The film has the capability to touch those who go through the same issues. Seeing as these issues them selves are quite relatable. So I can see the story is true in many different ways weather be the beginning of the story, the middle of the story, or even the end. When thinking of the film that we wanted to create, we could’ve gone for some thing, supernatural, or a unrealistic or fiction. Some thing that would be very difficult to represent different social issues or social groups, but we decided to go your unrealistically realistic. Unrealistic because the things that happen in this film don’t usually happen back to back. That way we portrayed it but that doesn’t mean it can’t happen, and it doesn’t mean that it hasn’t. The most important thing was to use camera, angles, and different shots to really display the emotion that portrays the different social issues in groups that this film represents. My group feels that we did an excellent job at doing that. 

 

Branding for media is a very efficient and strategic way to help audiences understand what it is that you’re spending your time working on. Whether it be creating Instagram accounts or YouTube, creating websites and different social medias to fully brand your production and make it come to life further than it already will be once the actual film comes out. My team started by creating an Instagram account using the characters as a way to show face to the film and represent the film itself. We created a YouTube, we created a Facebook and we linked that all onto our website which gave a little bit more background on the actors in the story itself to intrigue audiences, but not too much to where they already know what’s going to be in a film they have not yet seen. Honestly, I will say that I still have a lot more to learn about branding, in it’s entirety that I have not even scratched the surface on. Only because branding can go as far as things learned in AS level such as cross media convergence, conventions and all those different things that help with branding, a short film, even a movie or a TV show.

 

Very similar to the social groups and issues question this question does find another way to dissect the interaction. Our product had with the audience. Although the film was originally and still meant to portray an emotional standpoint on life, it was still able to involve some laughter some tears, some jokes nothing that a normal person should feel. This being a very important thing because again we want our product to be real although it’s acting although it is films and there’s not something that’s happening in real life. That is what we are aiming for and then real life. People are gonna laugh and people are gonna cry. People are going to get excited and people are going to feel lows. That is also a very important thing that needed to be represented with our product, reality. To be honest I was scared that because we were trying to make it as realistic as possible and add a lot of different emotions, it would have came out strange, or even too try hard, but it didn’t. Filming it was even better being able to laugh and get emotional when watching certain scenes pull together and knowing that this angle is the best angle, and that this is the best scenery, and what not. It really helped to embody the emotion and impact the audience. More importantly, our social media’s, and postcards even really did a good job at engaging with the audience especially since when the genre of this film is drama, but the name of the film is a happy ending and you see pictures on social media of people smiling and then pictures of tears you wonder what is the song about? What am I going to watch, how is it going to end is the ending really happy the ways in which our products embodied the film in my eyes was excellent, and really moved us along the process of an entire branded and advertised short film.